Bruce Ferguson: Founder and President

Bruce is a results-driven marketing and marketing research executive. He is a strategic thinker with over 30 years of experience in assisting Fortune 500 companies in evaluating how various strategies, marketing tactics and campaigns affect brand health.

As a professional moderator, Bruce is passionate about creating a relaxed, inclusive interview environment for all respondents, which, in turn, helps reveal valuable insights for his customers. He has moderated thousands of focus groups and in-depth interviews, both in-person and virtually. Bruce believes in providing clients with thoughtful analysis presented in clear and actionable reports and presentations.

This is the second marketing research company founded by Bruce. His previous company was merged with RDI Sightline where he served as SVP of qualitative research overseeing all qualitative studies, the management of the company’s focus-group facility, and an in-house recruiting department.

Throughout his career, Ferguson has held various marketing and sales positions.